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Our Story and Vision

Where Tradition Meets Quality

KingsFleet began as more than a company — it started as a promise between four university friends. After graduation, life took each of us in different directions, but we made a pact to stay connected. Inspired by our shared passion for the Canadian wilderness and the kind of tools and products that endure through time, KingsFleet became our way of keeping that bond alive — creating something meaningful together, even from afar.

Our journey started 17 years ago in rural Canada, where the seed for KingsFleet was planted during countless outdoor adventures. Those days taught us the value of quality, tradition, and the timeless wisdom of: “You take care of your tools, your tools take care of you.”

Today, KingsFleet is our tribute to that mindset. We design premium Canadian products that reflect our belief in sustainability and craftsmanship. Every formula we use is rooted in time-tested traditions, combined with modern techniques and proudly made with Canadian ingredients. Our mission is simple: to create goods that last — and to support the Canadian farmers, small businesses, and communities we call home.

Thanks for being part of the journey.
Welcome to KingsFleet.

Geoff

Core Function: Finance, Inventory & Production Management
Geoff is as comfortable in or on the water as he is on land. An ex beach lifeguard (still certified!) and an avid paddler, he spends his summer at the beach ("the lake" now that he lives in the West) or on a boat fishing. He loves to camp and hike all across Saskatchewan with his 2 dogs, wife and son.
His skills with Kingsfleet extend to building and designing processes that keep things moving and ensuring we have the products and people behind the scenes to keep KingsFleet strong.

Geoff's Favourite Product

Ben

A dedicated family man and avid outdoors enthusiast who enjoys staying active. Ben is also a versatile generalist with a knack for hands-on projects. He enjoys tinkering with old vehicles and building things, as well as cooking, reading and creative pursuits (stories, songs, board games and more). Ben's experience in business development, sales, and management is driven by the same dedication he brings to family and his hobbies. His hands-on approach and strategic mindset are key factors in his contributions to KingsFleet.

Ben's Favourite Product

Alex

Alex is an adventurous spirit with a deep love for the outdoors. Whether he's hiking through the woods with his dog or tending to the growth of KingsFleet, he's most at home in nature. When not outside, you can find him immersed in his passions for reading, writing, and playing his guitars. He has a creative streak that extends to cooking, where he enjoys experimenting with new recipes, and a wanderlust that drives his love of travel. Above all, Alex treasures the time spent making memories with his family and friends.

Alex's Favourite Product

Joe

Joe is an adventurer at heart, often found scaling cliffs in the Rockies or camping deep in the serene wilderness of Northern Ontario. When he’s not exploring the great outdoors, Joe treasures his time as a devoted husband and father, spending evenings immersed in books or creating music with his kids.
With a laser focus on building revenue and driving growth, Joe thrives on helping new and burgeoning businesses reach their full potential. His unique blend of adventurous spirit, family dedication, and sharp business acumen fuels his leadership and vision at KingsFleet.

Joe's Favourite Product

Melissa

Melissa is a passionate marketing champion with a knack for creative campaigns and building strong brand stories. When she's not crafting winning strategies, you'll find her camping under the stars or exploring nature trails with her beloved dog and husband by her side.

Melissa's Favourite Product