Geoff

Core Function: Finance, Inventory & Production Management
Geoff is as comfortable in or on the water as he is on land. An ex beach lifeguard (still certified!) and an avid paddler, he spends his summer at the beach ("the lake" now that he lives in the West) or on a boat fishing. He loves to camp and hike all across Saskatchewan with his 2 dogs, wife and son.
His skills with Kingsfleet extend to building and designing processes that keep things moving and ensuring we have the products and people behind the scenes to keep KingsFleet strong.

Geoff's Favourite Product

Ben

Core Function: Executive Management, Sales Management
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A dedicated family man and avid outdoors enthusiast who enjoys staying active. Ben is also a versatile generalist with a knack for hands-on projects. He enjoys tinkering with old vehicles and building things, as well as cooking, reading and creative pursuits (stories, songs, board games and more). Ben's experience in business development, sales, and management is driven by the same dedication he brings to family and his hobbies. His hands-on approach and strategic mindset are key factors in his contributions to KingsFleet.

Ben's Favourite Product

Alex

Core Function: Product Research & Development, Project Management
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Alex is an adventurous spirit with a deep love for the outdoors. He's most at home in nature, hiking through the woods and camping with his dog. When not outside, you can find him immersed in his passions for reading, writing, and playing his guitars. As a woodworking enthusiast, he has enjoyed researching and developing new and improved recipes for finishing oils and waxes, which he brings to KingsFleet along with his background in Project Management - ensuring that the company grows and stays on the cutting edge. Above all, Alex treasures the time spent making memories with his family and friends.

Alex's Favourite Product

Joe

Core Function: Marketing & Brand Management
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Joe is an adventurer at heart, often found scaling cliffs in the Rockies or camping deep in the serene wilderness of Northern Ontario. When he’s not exploring the great outdoors, Joe treasures his time as a devoted husband and father, spending evenings immersed in books or creating music with his kids.
With a laser focus on building revenue and driving growth, Joe thrives on helping new and burgeoning businesses reach their full potential. His unique blend of adventurous spirit, family dedication, and sharp business acumen fuels his leadership and vision at KingsFleet.

Joe's Favourite Product

About Us

People Over Process

At KingsFleet, we are committed to fostering a collaborative and dynamic work environment where each team member plays a vital role in our success. Your position within the company will contribute to our shared mission of providing premium finishing oils and waxes, while supporting our values of craftsmanship, sustainability, and quality.

At the heart of our approach is the belief that people come before processes. We understand that each individual brings unique skills, ideas, and perspectives to the table. That’s why our management style is centered around guidance, not micromanagement. We trust our employees to take ownership of their roles and make decisions autonomously. Our leaders are here to offer support, share insights, and provide the resources you need to thrive—while empowering you to take initiative and drive your own success.

As you settle into your role, specific details and key performance indicators (KPIs) relevant to your position will be discussed and outlined with your manager. These expectations will help guide your contributions, ensuring alignment with both individual and company goals. We encourage open communication with your team and leadership to ensure you have the support and resources you need to excel in your role.

At KingsFleet, we value your work and are dedicated to supporting your growth, both professionally and personally. Welcome to the KingsFleet family—where your contributions are celebrated, your potential is nurtured, and your autonomy is respected.